How to Create an Attention-Grabbing LinkedIn Summary

Introduction

A LinkedIn summary is an About section on your LinkedIn page. It is a place where you can highlight your professional experience, major achievements, relevant skills, and other important information. When done well, it can grab people's attention and get them excited to learn about you or work with you. You have a maximum of 2,000 characters (around 300-500 words) with a LinkedIn summary. In that space, it's important to create an outline that reads more like a story than a resume of your professional history. Still, Some people might struggle with it as they don’t know how to write a linkedin profile. But they can explore the following blog to learn about all the factors that make up an effective LinkedIn profile and tips for developing the best possible paragraphs.

Elements of a Strong LinkedIn Summary

Your LinkedIn summary is an opportunity to promote yourself through a short introduction. It should read like an elevator pitch. It should include a summary of who you are, what you do and what you have accomplished. A summary must showcase your personality. It can be hard to impress people in a short amount of time. But it can be possible with a professional bio writer.

It should form a hook in the first 300 words.

There's a reason your first 300 words are strong. LinkedIn displays it before prompting users to view more. Your first 300 words can hook your readers and inspire them to learn more about you.

Be real and personal.

Start with an anecdote, share your passion and accomplishments or speak directly to readers. An inquiry or a bunch of meaningless words shouldn't be used as your beginning.

It should be read like a story.

Similar to your hook, your entire LinkedIn profile should read like a narrative—a representation of who you are. Instead of listing your experiences in paragraphs, try to write in narrative form.

It should use optimised search terms.

Use industry-specific keywords if it is feasible for you. But avoid stuffing. Embedding words is a natural way to include keywords. If you want to find keywords, perform an organic search. Another option is going through job postings to find the mentioned skills for the job. After understanding some terms, use them in your overview.

It should employ elements of readability.

No one desires to read a lengthy passage of text. Break up your LinkedIn summary using elements like short paragraphs, bullet points and appropriate emojis. The LinkedIn summary should be simple to read and easy on the eyes.

Six ways to improve your LinkedIn summary

Your LinkedIn overview should act as a spotlight of your professional career. Craft your unique story and help readers understand who you are, what inspires you, what types of work energise you, and your achievements. Let's go over six suggestions to make your LinkedIn synopsis stronger.

1. Open with personality.

Use your first sentence to pique interest. In your opening, share why you do what you do. It can take the form of a personal anecdote, a reflection or even a direct address to the reader. For instance, "I enjoy learning what clients want. That's what brought me to digital marketing."

6. Close it with a call to action.

Finish by briefly outlining your objectives and your method to attain them. After that, invite readers to contact you on LinkedIn. Even if you're not looking for a new role, you may want to keep yourself open to new connections. If you choose not to end with a list of your technical skills, ask readers to join you on LinkedIn.